News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Latest Stories

in Local Sports, Sports, UVA Sports

Virginia Defeats Cleveland State 70-54 To Remain Unbeaten

VSabre for web~1240x800 copy

Virginia continues their undefeated season with a 70-54 win.

in Sports

Thursday’s Sports Minute

grizzlies

Here's a look at some of the big sports stories making headlines today, Thursday, Dec. 18.

in Sports

Ray Rice investigation heating up

Former Baltimore Ravens NFL running back Ray Rice and his wife Janay arrive for a hearing at a New York City office building November 5, 2014.

Hundreds of NFL employees gave records to investigators looking into how Commissioner Roger Goodell handled evidence in the Ray Rice case.