Photo: Associated Press
From modest beginnings of cheap tickets and empty seats to $4.5 million for a 30-second TV ad, the Super Bowl is the undisputed king of U.S. sporting events.
in Local Sports, Sports, UVA Sports
The Hoos host Duke as they try to remain undefeated.
More than 325,000 counterfeit jerseys and Super Bowl-related merchandise were seized by the NFL and law enforcement.