News

Latest ‘Call of Duty’ passes $1B in single-day sales, sets record

Latest ‘Call of Duty’ passes $1B in single-day sales, sets record

RECORD-SETTING: isitors look at a presentation of "Call of Duty Ghosts" at an exhibition stand during the Gamescom 2013 fair in Cologne in this file photo taken Aug. 21. Photo: Reuters

By Malathi Nayak

SAN FRANCISCO (Reuters) – Activision Blizzard Inc’s latest title from its blockbuster “Call of Duty” video game franchise surpassed $1 billion in retail sales a day after its launch, the company said on Wednesday.

Activision shares were relatively unchanged at $16.63 in early afternoon trade on the Nasdaq.

The franchise’s tenth installment “Call of Duty: Ghosts,” a gritty military-themed shooter game, was released worldwide on Tuesday.

In cities like London and San Francisco, excited “Call of Duty” fans queued up at retail stores at midnight launch events. Activision hosted a glitzy pre-launch party in London to celebrate the release of the game, which was developed by Activision’s Infinity Ward studio.

In September, Activision’s smaller rival Take-Two Interactive Software Inc said its popular action-adventure game “Grand Theft Auto V” crossed the $1 billion sales mark after three days in stores. Take Two at the time said that marked the fastest rate of sales for any video game ever published.

Activision, which is also known for its “Skylanders” games, has been delivering a “Call of Duty” title every year over the last decade.

Last year, the game makers’s first-person shooter title “Call Of Duty: Black Ops II” took 15 days to hit $1 billion in global sales after its November release. That game touched $500 million in retail sales on its first day.

Latest Stories

in Local, Local Sports, Sports, UVA Sports

Virginia Football Returns On WINA

FootballUVaHelmet_1

Virginia Football returns to the flagship station for UVA sports.

in Local, Local Sports, Sports, UVA Sports

StubHub, UVA Team Up

VSabre for web~1240x800 copy

Virginia fans can now use Stub Hub as another way to attain tickets to UVA Athletic events.

in Sports

Deflategate decision expected by Friday

tombrady

Judge Richard Berman will soon issue his ruling on whether New England Patriots quarterback Tom Brady must serve a four-game suspension.